Web design can have a significant effect on your business? In fact, hiring the right web design can either hurt your business or help it expand and be successful.
Web design and web development are interchanged and connected; you cannot have one without the other when designing your website. They might seem like they are the same thing, but they are far from being similar. You need the expertise and knowledge of a web designer and developer to create a website. In fact, hiring the right agency that will be the steppingstone to your or your business’s virtual presence on the internet. So why should you be hiring a web design agency and why is it important to one’s business. I will introduce key elements of why web design agencies and experts are the right choices when it comes to SEO optimization and Branding and their importance in creating your virtual business card, and your website.
When to hire a web designer
When building your website, you have three options;
- you can create it yourself,
- use a template,
- or hire a web designer.
Hiring a web designer has several advantages, such as skill and convenience. There are many factors to why you should hire a web designer, but one of the key factors is that web developers have technical knowledge and skills that you probably don’t have. A web developer will know how to create and design a website that will introduce your business to a wide variety of consumers using the internet and provides a site that has the best user experience and one that is fully SEO-friendly, so you do not have to do as much manual effort to increase the visibility of your website in search engines.
Hiring an experienced web developer will also save you time and money. This means that your website will be completed efficiently and easily, ensuring that you can go from concept to a functional website faster and that your company’s launch will not be postponed further than it needs to. It also means that when anything breaks, you will not have to waste time and money fixing your website.
Another advantage to hiring a web designer and SEO consultant is that you can have a site that is truly unique and customized to your business and will stand out to attract your target audience. Yes, you can create your own site using a template and little knowledge in coding, but that will limit the capabilities and features your site can provide to its visitors when new technologies are introduced, and you are unable to keep up with these technologies. This will impact your digital marketing footprint on the web and deter consumers from your site and in turn affect your business growth.
So, if you want a website that is functional, unique, and designed to cater to your business needs then an experienced web designer is a must.
There are two things to consider before searching for a web designer or web design agency. The first thing you need to do is set a budget on how much you are willing to spend on your business website design. Once you have an upper limit to your website design budget, now is the time to select what kind of web designer you need. In fact, you can hire a freelance designer or a web design agency.
A freelance usually is cost-effective and has the feel of an informal process, which is great for small businesses but can cause issues with communication and accommodation especially if you are on a time crunch on launching your business.
A Web Design Agency
Web design agencies tend to be more expensive because you are dealing with a team of experts. But with agencies, you are assigned a project manager with a team of experienced web developers that will dedicate their time to work your site and your site alone. In fact, you may also be assigned to a team of developers, marketers, as well as SEO experts. In addition, you will receive regular updates and a quick turnaround time. Furthermore, you can expect extreme customization that is unique for your business.
After preparing your budget and having decided on the type of designer you are looking for, you can start your search. The best way to start is by using search engines and typing “web designer” or “web design agency” in the search bar. You may want to be specific, for example, “Seattle web design”. This method will list hundreds of potential candidates.
Another more efficient way is utilizing the likes of Indeed, Clutch, and LinkedIn. These services will give you a platform to read client testimonials and about the Designer and Agency portfolio. It will also give you an insight into their pricing and see if it is within your budget. Subsequently, make a list of potential Designers/Agencies, and follow up.
Once you are done with making a list of potential candidates/agencies, you need to choose the one that is right for your business and website needs. The first step is to reach out to see what their process is and what offers they have that can benefit your business. Ask what other services they provide for example SEO, Customization, digital marketing, and social media you may need once the site has launched. There are many questions you can ask web developers and agencies, and all depend on specific requirements.
Other factors to consider are what they specialize in. It is always best to choose an agency that clearly states what they specialize in and their expertise. For example, some agencies only focus on SEO and online marketing and build cookie-cutter websites. Search Engine Optimization is incredibly important for digital marketing. SEO helps search engines better understand your site and rank it effectively in search results. The higher the ranking of your website the higher the footprint. That is why you need to choose an agency that offers SEO Services as well as quality website designs.
Office size and location are important especially if you decided to go with a web design agency. This can tell you a lot about their agency culture, credibility, and legitimacy. The location can also tell you the time of environment they provide for their employees and how to sustain the talent they have and how to attract more talent. Looking into their certification and rewards can also give you an insight into the agency’s credibility and talent.
Now that you have done your research for and have compiled a list of prospective web design agencies, you will need to make sure that you select the one to work with to build your website. There are many factors to look for to weed out the inexperienced/suspicious agencies. I cannot list all the factors, but here are a few to look out for;
- No Portfolio.
- Limited and/or poor reviews.
- No website for the agency.
- Not asking any questions about you or your business.
- Lack of communication/updates, and Web Design only services.
A portfolio is a visual representation of one’s work, it is a record of their growth and development. The lack of a portfolio means one of two things, a beginner agency or bad designs. There is nothing wrong with being a beginner designer, but you run the risk of not getting what you are hoping for in your design. Hence, not having a portfolio can also mean the questionable quality of designs and must avoid such agencies. Not having a website is like not having a portfolio but it does not necessarily mean inexperienced designers, but one that is not committed enough to invest in their own website, so what guarantees they will be committed enough to deliver on your business design.
Understanding Your Needs
A great design is not everything when creating a website, functionality is a very important factor. When a company does not make the effort to ask about and research your business, what is it about and what services you offer, and the type of customers you attract, it is a big red flag that they are not interested in delivering a usable and user-friendly website and that can deter customers from your business.
Another red flag is when an agency only offers web design services. A website is not just a page, but it is a marketing tool for your business. So, when a web design agency offers the only service is to design your website, how will that help put your business. When committing to a web design agency, make sure that they are knowledgeable and offer services like email marketing, Search Engine Optimization, content creation, and many more that help promotes your business and create your digital footprint.
There are many other factors to consider when hiring a web design agency. Specifically finding one that caters to your business needs and requirements should be the primary focus. After all, it’s your business and a website that reflects your business vision and its digital footprint on the internet.