Tons of people are seeing the expandable snippet carousel in Google’s desktop search results. We first reported on this test back in August 2021 but now it seems like Google is rolling out this interface. I personally do not see it but tons are.
Here is what it looks like with tabs in the snippet that you can click on to see a different description for the snippet:
Here is a video of this from Jon Henshaw from back in August:
— Jon Henshaw (@henshaw) August 23, 2021
But like I said, tons are asking me about it this morning:
— Valentin Pletzer (@VorticonCmdr) November 30, 2021
— Sajal Manjhi (@ManjhiSajal) November 30, 2021
— Kapil Rastogi (@KapilRa15348410) November 30, 2021
Do you have any idea about this Google SERP feature? pic.twitter.com/bPNcY8otB7
— Haseeb Najam (@seoz87) November 30, 2021
Is this something new or am I just late to the party? This specific section is being picked from the Jump Links present on the page!
— Akarsh Kavuttan (@AkarshK10) November 30, 2021
What’s interesting is how the sections are labelled. Is google using page headings exclusively? Bing does create sections based on content context like here → pic.twitter.com/OQIHfs8ZJJ
— Seb Adler 🔎 Seoseb (@seoseb) November 30, 2021
Hi SEO’s, I observed a new kind of snippet showing on SERP (google AU), all are H2 on the page. Is this a new kind of passage snippet or website is doing something extra to appear like this?
Cc: @brodieseo @rustybrick pic.twitter.com/7k41tx3ZRt
— Randhir (@foodieby_nature) November 30, 2021
— Neha Bakshi (@nehabakshi1409) November 30, 2021
Is it something new in SERP… I saw for the first time
it’s coming in many results! Testing is ongoing!
— Jason adams (@Jasonad61363146) November 30, 2021
Google’s tabbed jump-to links test combined with rich results (based on Schema) can take up a lot of space. Here’s what this can look like when both FAQ and How-to rich results are triggered. This test is out in force today, also spotted by @AkarshK10 & @foodieby_nature pic.twitter.com/sT3CpoD9MJ
— Brodie Clark (@brodieseo) November 30, 2021
So while this is not new, it does seem to be rolling out – I think…
Forum discussion at Twitter.