How Big Data is Aiding Effective Digital Transformation

Digital Transformation

Data is an important factor for the success of any organization. Undoubtedly, organizations are playing high on big data. The huge amount of data that is generated and collected every day, the potential for a successful enterprise lies beyond impactful insights. As organizations are already invaded by the innovative technologies, the scope of digital transformation gets accelerated.

But in order to successfully digitise an organization, implementation of useful data with proper methodology is imperative. In this article we will observe, how big data enables digital transformation.

Artificial Intelligence Technology and Big data

There is no denying in the fact that artificial intelligence will be the frontier for the coming decade. With an increased customer demand, and the need to scale up operations, many organizations are already deploying artificial intelligence in their system.  Moreover, as many devices are connected to each other, huge amount of data is generated.

For example, Internet of Things, a subsidiary of Artificial Intelligence, connects different devices and is governed with huge amount of data. The machine learning models and deep learning models also function with large amount of data to generate dataset, thus aiding in digital transformation.

The application of artificial intelligence with data analytics also assists in providing smart insights for digital transformation. Many IT organizations are leveraging big data for gaining insights to improve their operations. Moreover with the data available, the customer demands and preferences can be analyzed.

As the subsidiaries of AI are already redefining the business models, the data generated helps in gaining meaningful insights about the operations with the system. It also helps in scaling up the organizational infrastructure, by identifying the pre-existing loophole.

Many processes that earlier required manual handling is now automated, owing to the generation of big data. This means that the organizations can now focus on the tasks that require human skills. This is another benefit of big data in digital transformation, where the focus of organizations gets aligned with the data that is generated.

Furthermore, with digital transformation, the cumbersome task of maintaining customers’ or client’s information is getting eased out. The data about client, customer, and products can be easily retrieved using artificial intelligence technology. In the sectors like banking, healthcare, and insurance the operations have improved with the collaboration of big data and AI technologies. Not only are the operations of these sectors getting scaled up, but big data is also enhancing the products and services.

With the help of big data, the organizations can also visualise the sales, products and revenues of the competitor’s organization. Thus, more the big data better the success of digital transformation.

Digital Marketing with Big Data

Digital marketing is one of the key areas of digital transformation which businesses are relying on. Unlike traditional marketing, digital marketing assists the organization in analysing customer behaviour and preferences, market the products based on the big data available and ensure maximum customer engagement. The audience is targeted based on the data of sales and revenues of particular products. The amalgamation of big data with digital marketing ensures better reach of organization to the different areas of the industry.

5G and Big Data

For digital transformation to be successful, the establishment of good communication network becomes paramount. Big data will be a driving factor behind the success of 5G network, thus accelerating the process of digital transformation.

Identifying the loophole with Big Data

For any organization, to transform successfully digitally, utilization of the correct data becomes imperative. To reap maximum benefits, the integration of big data into systems will help in identifying the areas, which are lacking in operations. For example, in the global supply and demand chain, the data analytics will help in identifying the flaws within operations, or the statistics of different products. This will help organizations in improvising the products if necessary and to chalk out a strategy that could rectify such loophole in the initial stage.


As organizations transforms digitally, they become prone to cyber attacks and malwares, thus threatening the cybersecurity of organizations. With big data, and data analytics, the organizations can identify those areas which have an increased probability of cyberattack. This will help in scaling up the security operations and mitigating the possible cyber attack.


While digital transformation is governed by big data, it can prove perilous to the organizations infrastructure as well. With corrupt data, the operations can be disrupted. That’s why, organizations needs to be extremely careful for using correct data for digital transformation.

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