If you are not online, do you even exist anymore? It is a famous saying of top business consultants. If you want to start a business, there may be a high chance to hire a web developer.
Whether it is a retail or wholesale business, you must have to make your presence online. As per NASDAQ‘s report, it is estimated that 95% of all purchases in the US will be made through eCommerce, by the year 2040.
Just making your presence on websites and social media channels is not enough, you have to make it attractive to get a competitive edge over your competitors. A lot of websites are being created daily, according to a report, there are around 12 million – 24 million eCommerce websites across the whole world. If these numbers make you frown, let me tell you that you don’t need to worry. Around 1 million of these websites sell only more than $1000 /year. So there is a lot of room for your web design development.
Things You Should Keep In Mind While Developing Your Web Design
Here we have everything you should know to mark your eCommerce web design on the next level:
Don’t Complicate It:
There is a famous rule in business; “Keep It Simple, Stupid – KISS”. You have to keep this principle in mind before starting your web design and development process. Because simple is always better. The excessive elements you add on the page (Pop-Ups!, Colours!, Aesthetics!) the more likely it is for your customer to distract.
You have to keep in mind the ultimate target of your operations, that is generate leads, convince them, just to close the sales. Your web design should be so simple but smart that customers end up buying your product, without being distracted!
Get in the Shoes of Website Visitor:
If you want your website to succeed, you have to put yourself in your customer’s shoes. Visit your website and analyze how you want your shopping experience to be. It should be easy, comfortable, hassle-free, and straightforward.
When you think like your customer, you can predict what your customer wants from you. Then you do the job of web designing, keeping in mind your targeted audience and how they will behave staying on your eCommerce website.
Use Colour That Suits your Brand:
Colour is one of the most important tools which drives sales of your eCommerce website. You have to understand color psychology to apply it to your advantage and use it accordingly.
Choosing the right color that suits your brand is very important. The color theme of your website should be based on more than your favorite color.
Ever wondered why Facebook and Twitter are Blue? Because the Blue color depicts a calm and relaxed feeling and you can scroll through the website has a blue theme, tirelessly. You should do a little research on color psychology while developing web design and come up with an idea that converts your traffic to sales.
Use Only HQ Images:
If you are into the eCommerce business then you must have known that high-quality images increase the conversion rate. According to a recent study, including more relevant images to your website design, increase your conversion rate by over 40%.
If you want your customers to buy from your website then you have to show them what they are buying, with the help of high-quality images. Because nobody is going to buy a product without seeing it.
The Website Should Look Professional:
The ultimate goal of any eCommerce business is to increase conversion, that is you want your customers to purchase from you. In return, you ask for very sensitive information; like credit card details. Before asking for such information, you have to build that trust and confidence in your website, only then the customer is going to share his information.
Nobody wants to shop from a website that takes their credit card information illegally. To avoid your customer making that perception, you have to look professional. A website looks professional when it doesn’t have any typos. Also, the header, footer design, color palette, and fonts should be consistent throughout all the pages. All the buttons and links to your product should be working. The images should not look like you have taken them from your old school cellphone. These are the few things to consider before getting your website designed by a web designing service provider.
All in all, you have to show your customers that you are taking your website seriously. So that they take you seriously. And the only way to make your eCommerce website look serious is by making it professional!
Clearly-Defined Product Categories:
One of the primary goals of your website should be to give your customer a hassle-free experience. Many online market websites do this mistake, they put the wrong product in the wrong category which annoys the customer and he leaves the site.
You have to make sure to group the products into the right categories and subcategories during the process of web designing. Mark one-word category labels on the website to give a hassle-free experience for your customer.
Launching an eCommerce website is easy, but making it competitive and generating higher turnovers is not. To give your eCommerce a competitive edge, you have to consider the above-mentioned points and make your website stand out from other thousands of websites working in your industry.