Data Science and Artificial Intelligence Is Revolutionizing The Sports Industry

by February 23, 2021

Data science is a principle of machine learning that uses several tools and algorithms to find patterns from raw data. This has become quite a buzz in the tech world and almost every industry uses it to leverage its business, even sports. Surprised? Around 2.7 zettabytes of data are produced digitally which can be analyzed to make competitive strategies.

This is called sports analytics

You might not have heard about it because this field of education is not that popular yet. Most analysts who work in the sports industry either have a master’s in maths or statistics and chose sports analytics as a minor specialization. But the awareness has started to spread.

Currently, there are specialized undergraduate-level degrees in data science that can help you learn insightful skills like monitoring, managing, representing, evaluating, and analyzing data in a way it will benefit a team or a club.

Role Of Data Science And Predictive Analysis

Data science is used to make decisions and predictions along with predictive casual analytics and machine learning. In simplified terms, sports analytics is nothing but using the data related to a game or sport to come up with predictive machine learning models. This data can range from individual performance of the players, weather conditions on a matchday to recent records of the team’s performance, etc. With this data, the main objective would be to improve the overall performance of the team and increase their probability of winning.

In the sports industry, predictive analysis is done to evaluate the insights and inform the team of the necessary steps they should take on the game day. Websites like ESPN, Cricbuzz, etc. use data science to predict the performance of players and teams in different league matches. These machine learning models are prepared by analyzing the base and the history of the team, how the players might perform against the rival team, weather conditions, and many other small considerations. Predictive analysis uses three primary elements:

1. Player Analysis

Predictive analysis, firstly, evaluates individual player performance. This allows players to know what their best form is, what workouts and practices they need to follow to maintain their best form depending on the previous game.

2. Team Analysis

Unlike player analysis, team analysis means evaluating the performance of the entire team as a whole. This is done to create a base for machine learning models, deep neural networks, and many more such models that can contribute to the team’s win.

3. Fans Management Analysis

While this has not contributed to winning, fan data is gathered from different social media handles like Twitter and Instagram to find patterns using many clustered algorithms. This is one to attract more fans to sell the team merch.

Big Data In Sports

Big Data brought a significant difference to the world of sports.

  • It helped to personalize the broadcasting of the game/match.
  • It enhanced the training results with better workout regimes and game statistics
  • It helps team managers/recruiters make data-backed decisions
  • It offers advanced athlete recovery tracking which results in an increased probability of wins.

Future Of Sports Analytics

The true potential of data analytics in sports will only come out when technicalities are understood by the industry. While it’s not rocket science, it requires an undergraduate degree in data science to excel in getting the best results of team performance and victory. Big football leagues are already witnessing the positive difference artificial intelligence and machine learning are making. Teams can apply the power of data science and AI to improve winning chances if done right.

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