These days, not having an online presence means that you are missing out on a lot of opportunities. This explains why there are more and more people looking for a reliable web host.
But if you have a web hosting company, market demand alone cannot help you attract paying customers. You need to develop a robust marketing campaign so they would know that your business exists.
That said, we have listed seven actionable marketing tips that can help your web hosting company attract customers:
Find your unique selling proposition
A unique selling proposition (USP) lets you distinguish your brand, products, and services from the rest of the pack.
By creating a compelling USP, you developed an aligned marketing campaign. That’s because you know what marketing message you would want to get across and to whom. And while the “how” is also essential, your creativity and imagination are the limits.
To get the best results, identify which benefits have the most meaning with your target audience.
For instance, your USP might be you’re offering higher quality products over the competition, or your site has a 99.9% uptime guarantee.
Build brand identity
Creating a unique brand identity is more than just hopping onto your favorite logo maker and designing a logo for your web hosting company.
Your brand identity should also showcase your company’s mission and vision. If your company’s core value is trustworthiness, what marketing tactics can best represent it?
Think about the reasons that will push your prospects to decide whether they’ll pick your web hosting service over others.
Develop your business’ brand value via excellent customer service, brand name, logo, website, business cards, and so on.
Create relevant content
Content marketing is integral in developing a robust marketing strategy. That’s because your content is what can get your message across, attract your target clients, and convert them to hire your services.
Here are the main reasons why content, and then afterward, marketing that content, can benefit all kinds of businesses:
- Great content educates people about a particular product or service. Why would someone buy something if they don’t know what they’re purchasing in the first place? This is often void that your content fills.
- Content provides businesses the opportunity to be thought leaders in their industry. Being a thought leader allows you to leverage brand exposure and open up many opportunities along your way.
That’s why you should craft content that’s relevant and interesting to your audience. Maintaining an active blog is also vital to enhance your visibility on search engine results pages (SERPs.)
Work on your SEO
The best way for your web hosting company to attract clients is to rank for relevant search queries. Enter: Search Engine Optimization.
Imagine this scenario: An aspiring blogger is looking for a reliable web host. What she will do is hop on to Google and type in “web for bloggers.”
If you implement SEO, your hosting company should be one of the top search results.
From there, the blogger can choose to click through and visit your website. That way, she can learn more about your services and whether she can afford them. Next thing you know, she paid for an annual hosting service for her blog.
Ask for customer reviews
According to a 2020 local consumer review, 91% of customers read online reviews, and 84% trust it as much as friend recommendations. Thus, you should develop a strategy that will encourage existing customers to leave a review about your web hosting services.
That’s why positive reviews are so crucial. If you want to leverage those reviews, then all you need to do is ask. Research shows that about 50% of customers will be more than willing to share their opinions.
Be active on social media
There is more to social networking than sharing funny cat videos with your friends and family. You can also use these platforms to expand your market reach.
You can use your social media channels to build your brand or promote various products and services.
Social media can be especially crucial in building long-term relationships with customers. Regularly interacting with them on these platforms also encourages brand loyalty.
If you own a new web hosting company, the marketing tips listed above can help you attract paying clients. If you have been in the business for years, you can refer to this post to brush up on your marketing strategy.
So, which of the tips listed above will you implement immediately? Let us know in the comments!