Should Your Office Be More Like a Clubhouse? This HQ Makes the Case

The company collaborated with INC Architecture & Design for the interiors—a firm behind high-profile projects including 1 Hotel Brooklyn Bridge and the TWA Hotel. Founding partner and creative director Adam Rolston says that the town house lent itself to Serhant’s vision of a residential-feeling environment. “It felt homey and not corporate, yet like a real company headquarters because of the size,” he says.

Rolston and his team incorporated variations of Serhant.’s signature blue hue throughout the four floors and sourced sleek furniture from Herman Miller and Design Within Reach in oranges, whites, and grays. “All the pieces are functional but stylish,” Rolston says. Contemporary light fixtures and towering plants enhance the modern and bright aesthetic. Everyone who walks through the front door of Serhant. House NYC is greeted with a giant floating blue S with a dot, which Rolston says is a perfect Instagram moment.

The ground level also has an open film studio which looks like a living room with its sofas and armchairs, a conference table that could double as a dining table, and the aforementioned bar that the company hits up for staff meetings. There’s even an in-house bartender who crafts a different cocktail each month. (This month, the featured cocktail is “Autumn in New York,” an elixir made with tequila and cinnamon.)

Rolston describes the second floor as the “workhorse” of the building and where the notion of a clubhouse becomes real life. It has a large seating area with coffee tables and couches, coworking desks, and another conference room. Throughout, furnishings from Herman Miller and Design Within Reach pepper the space.

The town house’s third floor and basement are dedicated to office space for full-time employees, while Zoom booths from the office furniture manufacturer, Room, are spread over three levels.

Serhant. is among the many real estate and interior design brands that are redefining office life. The Swiss furniture company Vitra, for example, debuted a club office at its Basel headquarters this summer. The new design features multiple seating areas with couches and chairs, workstations, and flexible furniture that can be moved and rearranged quickly and easily.

In addition, one of the biggest takeaways from October’s NeoCon conference for commercial interior design experts is the innovative furniture hitting the market for the workplace of the future. Think tents and pergolas meant for both individual and collaborative work and flooring with biophilic patterns.

Serhant, for his part, who moved into the town house in June and officially debuted it in September with a champagne-filled housewarming, says that the house mentality is already serving his company well. “People come together when they want to and work individually when they need to,” he says. “It’s a place where anyone is welcome. My house is your house, and you’re always invited in.”