How do you get your business noticed online and create those all-important sales?
More modern businesses are dependent on the internet to promote their services and products. It is probably one of the most effective and reliable ways for any business owner who wants to take their company to the next level. With this in mind, it is important to understand the key terms and how you can market your business on several platforms successfully.
Superfast Business Wales digital advisor Alyson Eyal shares seven easy steps to boost your digital marketing and take it to the next level.
1. Freshen up your website
To get the best out of your website and keep your visitors engaged, you need to ensure that your content is regularly refreshed. It is also important that you keep your software and security up to date. If your website looks old and outdated you can be sure that anyone who visits your site won’t hang around for long.
2. Keep on top of Google
Google updates its algorithms 1000’s of times a year. Most of the time these updates won’t affect your website, but sometimes the changes will mean you need to adjust your SEO strategy completely. One example is your mobile updates. Google now rewards mobile optimised websites as most searches are carried out on smartphones. But despite this, many websites still don’t fit mobile phone screens.
To keep up to date with Google’s algorithm changes, it is important to follow SEO experts and monitor your Google Analytics for any unexplained changes in website performance.
3. Ask customers to leave a review
Be aware of social proof – the phenomenon where people copy the actions of others. When applying this to digital marketing, think of your audience, including reviewers and influencers. When people shop online, they look for reviews and recommendations.
They are much more likely to buy a product or service with 100 five-star reviews rather than one with only 20 two-star reviews. So, make a conscious effort to get reviews of customers, whether it’s on your website, across social media, or on Google – they all help to build a more trustworthy brand.
Do you want to know how to keep connected via social media with your existing customers and also find new ones? Then book your free space on a Superfast Business Wales social media webinar here.
4. Try influencer marketing
Try working with an influencer, who can help expose your brand to a wider audience. People follow influencers because they like their content and trust in their recommendations. Keep an eye out for local nano/micro-influencers. They tend to have close relationships with their community and can be a cost-effective route to marketing your business.
Working with an influencer can take time. You can either do your own research and reach out to one you feel is suitable or use an influencer agency to help you.
5. Recycle your evergreen content
We all know content is key, especially in the field of digital marketing, Good quality content tends to be shared, linked to, and clicked on and that is the content you want to use. However, not all content needs to be brand new. Look at your analytics to find your most popular historic blog posts and give them a make-over. Written content can be turned into a presentation, an infographic, or even better a video.
6. Get visual with video
Video content keeps continuing to grow. It is easy to digest, it is often entertaining and engaging, and can be used across multiple channels.
It is important to remember that most people watch videos on social media without sound, so make sure you are prepared for this by adding subtitles or captions to your posts.
7. Speak to an expert
Remember, you don’t have to do this alone. Get in touch with Superfast Business Wales and register for a free programme of support. You’ll be able to access one-to-one advice from a business adviser, as well as the chance to attend free webinars, which will provide you with lots more online tips on the Info Hub.
For more information or to book a place on a free Superfast Business Wales webinar and start building your digital confidence, visit Business Wales’ website.